Profit Blog
Jarmo Manninen & Muutosdraiveri Oy
What does your company's marketing produce for your company?
Marketing refers to activities that companies use to either create the conditions for the sale of the company's products and services or, in some cases, companies also use marketing to sell their products, such as in online stores. When you ask companies what the significance of marketing is for a company, the typical answers are that the task of marketing is to increase the awareness of the company and its products and services, the value of the brand, etc. When you then ask companies what all this means in concrete numbers, the result is almost invariably confusion among the respondents and one respondent states: "Marketing and its results cannot be measured".
My own opinion on the matter is based on the following. The goal in a company should always be that all work done in the company must produce results for the company and value or benefits for the company's customers. From the perspective of a company's profit-making, the customer of a company's marketing is the company's sales. The task of marketing is to identify and find potential key customers for sales, to increase their awareness and, in the best case, their interest in the company and its products and services. The results produced by a company's marketing must always be measured so that the company knows what and how all the company's investments in marketing have had and are having a concrete and measurable impact on the company's results.
What and how do all the investments a company makes in marketing have a concrete and measurable impact on your company's results?
I encourage you to share this blog post of mine on social media. If you have any suggestions for the topics of the next blog posts, I will gladly accept them.
I hope that you were interested in this matter and that you can continue to be involved.
I have written four books on creating the conditions for the company's financial management, and they are available in well-stocked bookstores and online bookstores in Finland, for example from BoD (Books On Demand) at:
Recent posts


